Fortune USA - 12.01 2021.pdf

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D E C E M B E R 2 0 2 0 /J A N U A R Y 2 0 2 1
F O R T U N E . C O M
I N V E S T OR’S GU IDE
202 1
BUSINESSPERSON OF THE YEAR
Elon Musk’s Rocket Ride
S PAC E X I S S OA R I N G . T E S L A I S R OA R I N G . H O W T H E W O R L D ’ S M O S T C R E AT I V E
A N D C O N T R OV E R S I A L C EO I S T R A N S FO R M I N G O N E I N D U S T RY A F T E R A N OT H E R .
How does a world-famous
CEO transform the world’s
most beloved enterprise?
Santa Claus
CEO of the North Pole
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WHAT CHANGES WHEN A WOMAN LEADS A BUSINESS?
EVERYTHING.
We believe that creating opportunity leads to more opportunity.
That’s why, for the past 12 years, we’ve helped thousands of
women-led businesses from over 100 countries grow and succeed
through access to education, networking and capital.
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BUSINESS EDUCATION | NETWORKING | ACCESS TO CAPITAL
CONTENTS
F O R T U N E D E C E M B E R 2 0 2 0 /J A N U A R Y 2 0 2 1
3
Features
December 2020/January 2021
135
VOLUME 182 • NUMBER 4
NOT EVEN GRAVITY
CONTAINS HIM
Elon Musk’s next
stop? Mars—via
the SpaceX Dragon
capsule, of course.
INVESTOR S GUIDE 2021
THE FUTURE 50
How to Profit
From a
“Normal” World
A post-COVID revival
of the global economy
could reorder the ranks
of winners and laggards,
delivering big gains for
some of this year’s most
beaten-down stocks.
45
46
Investing
in the
Big Rebuild
BY ANNE SRADERS,
JEN WIECZNER, SHAWN
TULLY & MATT HEIMER
56
Little
Big
Shorts
BY BERNHARD WARNER
113
The List
The fourth annual list of
market beaters with the
capacity for long-term
growth, from
Fortune
and consulting irm
BCG.
BUSINESSPERSON OF THE YEAR
These companies
and industries should
rebound as the economy
recovers, giving investors
a reason to rejoice.
Tiny “activist short” re-
search irms have earned
outsize attention—and
the occasional windfall—
by shining harsh light on
overhyped companies.
135
66
The Smart
Money Plots
Its Next Move
MODERATED BY
MATT HEIMER
92
Female
Founders
Under Fire
BY MARIA ASPAN
102
Elon Musk:
Rocket Man
The ambition-emitting
entrepreneur makes the
impossible possible.
BY ANDREW NUSCA &
MICHAL LEV RAM
Stealing
(Market Share)
From the Rich
BY JEFF JOHN ROBERTS
C O U R T E S Y O F S PA C E X
The pandemic has done
less damage to the
stock market than most
investors feared. And
our panel of experts still
sees plenty of hidden
opportunities.
As the ranks of powerful
women forced out of the
companies they created
continue to grow, some in
the startup world are ask-
ing: Are female founders
being unfairly targeted?
Robinhood’s stock-
trading app is a
runaway hit.
But
can
the startup persuade
wealthier customers
to trust it with serious
money?
Cover Illustration by YO AZ

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