Bubble Up Wiki.txt

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Bubble Up is a lemon-lime soft drink brand created in 1919, by Sweet Valley Products Co. of Sandusky, Ohio. It is now manufactured by the Dad's Root Beer Company, LLC and owned by Hedinger Brands, LLC for the United States, Canada, and Mexico, and by Monarch Beverage Company of Atlanta for international markets (in particular Asia and Africa).

The Bubble Up name was first used in 1919 by Sweet Valley Products Co. of Sandusky, Ohio. Bubble Up at that time was advertised as a grape juice, rather than lemon-lime. Sweet Valley Products filed a trademark for the name Bubble-Up on August 13, 1919; the registration date was April 12, 1921.

The name Bubble-Up was virtually unused from 1922 to 1937. LeRoy O. Schneeburger of St. Louis, Missouri, then President of the Whistle-Vess Beverage Co., bought the United States registration of Bubble-Up in 1937 and registered the mark in his own name in 1938. He introduced Bubble-Up as a lemon-lime drink, and the mark was never used for a grape juice.

The Bubble-Up Company was formed in St. Louis and the beverage was franchised and bottled all across the country. The Bubble-Up Company remained in St. Louis until approximately 1953. (The exact dates of the beginning and end of the company timeline is an estimate but should be close.)

In 1953, the Bubble Up Company was located in Peoria, Illinois. The owner at that time was the O-So Grape Co. On April 10, 1959, the trademark "Kiss of Lemon - Kiss of Lime" was registered by Bubble Corporation, Peoria, Illinois.

Sometime in the early to mid-1960s, the Bubble Up Corp. was located in Los Angeles, Calif. The company fell onto bad times and filed for bankruptcy in 1970.

I.C. Industries of Chicago, Illinois bought Bubble Up in 1973 to go along with its recently acquired Dad's Root Beer Co. and Pepsi-Cola General Bottlers. I.C. Industries wanted to revive Bubble Up, and trademarked a new logo for Bubble Up in 1979.

In 1987, Bubble Up was sold along with Dad's Root Beer Co. to the Monarch Co. of Atlanta, Georgia. Bubble Up and Dad's Root Beer remained headquartered in Chicago to serve the company's 240 franchised bottlers.

Hedinger Brands LLC, located in Jasper, Indiana, purchased Bubble Up in 2007.
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