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Praise for
Convinced!
“To gain assent from others, it’s not enough to possess competence
on the topic at hand. It’s also necessary to project that competence
successfully. With
Convinced!,
at last there’s a book that shows us
how. We needed this book.”
—Robert Cialdini, author of
Influence
and
Pre-Suasion
“In an age of information overload and default to algorithms, the
ability to assess and convey true expertise is a critical managerial
competency.
Convinced!
will help show you the way.”
—Dominic Barton, Global Managing Partner Emeritus,
McKinsey & Company
“To land a job, enlist investors, close a deal, or lead an initiative,
being the best person to play that role isn’t enough. What matters
most is persuading other people that you’re the one they can count
on to deliver what they need. Jack Nasher’s compelling new book
lays out eight practical principles for positively shaping how others
judge your competence. I’m convinced of the power of his advice.
And you’ll be convinced, as well.”
—Michael Wheeler, Harvard Business School professor and author of
The Art of Negotiation
“Every second of every day, judgements and assessments of compe-
tence are being made. Whatever your role or expertise,
Convinced!
provides fascinating and practical insights into steps anyone can take
to engender and promote that all-important sense of confidence and
trust. Compelling, highly entertaining, and thoroughly convincing!”
—Matthew Layton, Global Managing Partner, Clifford Chance LLP
“You may have your foundation degree and experience. You may even
have your MBA. But now you need to go to finishing school and read
Convinced!
An excellent insight into the importance of not just being
competent but being perceived to be competent. A compelling read.”
—Andy Palmer, President and CEO, Aston Martin Lagonda Ltd.
“Perceptions matter.
Convinced!
identifies the behaviors, networks, and
narrative strategies that you can use to shape perceptions and create
a competitive edge.”
—Rupert Younger, Director, Oxford University Centre for
Corporate Reputation
“We live and work in a world that often works to very fine margins.
This book helps us understand how others judge our competence to
help us influence and improve that perception while remaining true
and authentic to who we are. It offers the opportunity to gain a mar-
ginal, but perhaps critical, advantage.”
—Bill Thomas, Global Chairman, KPMG International
“As a river runs to the sea, power flows to those who can persuade.
Jack Nasher gives you the tools you need to win others over and keep
them moving in the right direction.”
—G. Richard Shell, Wharton professor and coauthor of
The Art of Woo
“Be it in business or diplomacy, convincing people of one’s expertise
is key to successful negotiations. Radiating that competence also
helps leaders gain the legitimacy to lead. Dr. Nasher’s book offers
scientifically grounded, real-life techniques that should be required
reading for public and private sector managers alike.”
—Alexander Vinnikov, Head of the NATO Representation to Ukraine
“At the heart of Professor Nasher’s book is a key central thesis: it is
no longer enough to be extraordinarily competent. These days, it is
necessary for all top managers—and anyone who aspires to be one—
to embrace the responsibility for their own personal PR. The author
introduces techniques that allow readers to display their expertise in
ways that will earn them the recognition they deserve.
Convinced!
is
educational (but never pedantic), engaging, and entertaining. Highly
recommended!”
—Georges Kern, CEO, Breitling SA
Convinced!
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