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More Praise for
Crunch Time
“In your high-pressure moments, don’t just try to survive. Apply Rick and
Judd’s coaching and you will thrive!”
—Marshall Goldsmith, Thinkers50 #1 Leadership Thinker in the World and
bestselling author
“In business as in baseball, your ability to perform under pressure can make
or break your career.
Crunch Time
will teach you how to thrive in high-stakes
situations.”
—Travis Bradberry, bestselling coauthor of
Emotional Intelligence 2.0
“Every day is Crunch Time in New York. When I was the New York Mets’
manager, Rick was the perfect fit to be my pitching coach. He has a unique
ability to reframe pressure situations to maximize performance.
Crunch Time
is a must-read to optimize your performance in your own ‘Big Apple.’”
—Willie Randolph, former Manager, New York Mets, six-time All-Star, and six-time
World Series Champion
“Rick Peterson is a national treasure. His storytelling is matched only by his
hard-earned wisdom, and I’m thrilled he’s teamed with Judd Hoekstra to bring
you the best of both. Their book is packed with insights on being at your best
when the pressure is highest.”
—Cade Massey, PhD, Professor, The Wharton School
“At one time or another, at work or at home, all of us have felt like the whole
game was riding on our shoulders. Rick and Judd apply what Rick has learned
working with elite athletes to not only lift that burden but enable you to perform
at your best.”
—Susan Torroella, Executive Vice President, Wellness Corporate Solutions, and
Fortune Small Business
Best Boss Award recipient
“Your heart is racing, your stomach is churning, and all eyes are upon you;
your next move will decide whether you win or lose. Sales professionals, like
professional athletes, know this scenario all too well.
Crunch Time
is a fun
read that helps you take advantage of your adrenaline and make the most of
high-pressure situations.”
—Bill Mathews, Associate Vice President, Facilities Growth, Aramark
“Rick Peterson has always applied a distinctive blend of insight and creativity
in his out-of-the-box approach to solving problems. With
Crunch Time,
he and
Judd Hoekstra lay out, in a compelling and entertaining way, an approach to
dealing with pressure that can help all of us in our tough personal and profes-
sional moments.”
—Bill Squadron, Professor, Columbia University, and former President, Bloomberg
Sports
“Crunch
Time
has already helped me reframe one issue, allowing us to save six
figures. This is an amazingly inspirational book with examples everyone can
relate to. I’ve shared this new knowledge with our team, resulting in a renewed
alignment, confidence, and success!”
—Yogesh Madhvani, CEO, SimplexDiam, Inc.
“I’ve had the privilege of interviewing hundreds of professional athletes and
coaches, and few are as insightful as Rick Peterson. He has a gift for distilling
complex concepts into understandable terms. He is famous for developing the
best pitchers in the world, of course, but he can teach us all about performing
under pressure. The only thing better than a Rick Peterson interview is a Rick
Peterson book.”
—Lee Jenkins, Lead Writer,
Sports Illustrated
“I wish I’d read this book sooner! I had an experience where I choked hard
core. The more I tried to figure out why I was striking out, the greater the
pressure became. I could no longer think clearly. Reading
Crunch Time,
with
its practical techniques and relatable examples, I can now see what I will do
differently next time.”
—Laurie Cooke, CEO, Healthcare Businesswomen’s Association
“Nobody knows more than Rick Peterson about dealing with pressure, whether
it be the seventh game of the World Series or a real-world situation.”
—Jerry Reinsdorf, Chairman and owner, Chicago White Sox and Chicago Bulls
“Fascinating behind-the-scenes stories about how elite leaders, coaches, and
performers have learned to thrive under pressure. The best part is that the
lessons apply to all of us in our everyday pressure situations.”
—Jon Gordon, bestselling author of
Training Camp
and
The Energy Bus
“Rick has years of experience teaching professional and amateur pitchers how
to maximize their true potential, how to embrace pressure and avoid crumbling
under the weight of others’ expectations. He and Judd now team up to share
those experiences in
Crunch Time,
a must-read for anyone looking to conquer
pressure in the business world or in daily life!”
—Jim Duquette, former General Manager, New York Mets and Baltimore Orioles,
and Major League Baseball analyst
“I love Rick’s progressive and out-of-the-box thinking. He helped me improve
as a major league pitcher at the back end of my career in the pressure cooker
of New York with the Mets. In
Crunch Time,
Rick and Judd provide a GPS for
you to perform your best under pressure.”
—Al Leiter, nineteen-year major league pitcher, two-time World Series Champion,
two-time All-Star, and Emmy award–winning Major League Baseball analyst
“Rick has the deepest knowledge of pitching that I have come across in my
career. He helped me immensely. This includes sharing wisdom in areas
beyond baseball, such as dealing with pressure. I encourage you to dig deep
into
Crunch Time.
The lessons last a lifetime.”
—Barry Zito, fifteen-year major league pitcher, World Series Champion, three-time
All-Star, and Cy Young Award winner
“Crunch
Time
succinctly defined and taught me concepts and techniques that
are relevant across business, personal, and athletic challenges. So easy to
grasp and apply, and with enough variety for just about any situation. Thanks
for helping me find ways to ‘change the station,’ remember that it’s okay to
relax under pressure, and simply perform better.”
—Tracey Roberts, Chief Human Resource Officer, Weber-Stephen Products LLC,
busy mom, and “weekend warrior” triathlete
“On the surface,
Crunch Time
seems to skillfully address a specific life situa-
tion—the physiological and psychological response to pressure. Upon reflection,
its application is much more than that. From public speaking to parenting to
corporate leadership, the richness of the life lessons that are incorporated in this
engaging and relatable text is, in fact, enormously broad. So, sit back, relax, and
reframe your perspective.”
—James G. Conroy, President and CEO, Boot Barn
“Contrary to what many of us assume, it is not our body or possessions that
determine happiness and success; it is the state of our mind. This book will
help you go from stress and fear to optimal performance when it matters most,
by teaching you how to train your mind.”
—Dr. Rogier Hoenders, psychiatrist and Director, Center for Integrative Psychiatry,
Lentis, the Netherlands
“Crunch
Time
brings the magic of the Professor (as Rick was known throughout
the big leagues) to the reader in an engaging, inspiring way. Judd translates
Rick’s success as a pitching coach into the everyday pressures we face at work,
at school, at home, and in the community. The proven power of reframing—
under the most trying of circumstances—can help shift our heads, hearts, and
hands from victim to victor. You need
Crunch Time
to be your best!”
—S. Chris Edmonds, author of the Amazon bestseller
The Culture Engine
“It is our mindset that distinguishes those who truly perform under pressure
and not just our skill level.
Crunch Time
taught me how to coach my team to
come up with new ways to rethink a situation and see it as a new opportunity
and that they have what it takes to succeed! There is a lot to learn from Rick’s
coaching with elite athletes, and it definitely translates to the business world.”
—Charlene Prounis, CEO, Flashpoint Medica
“Time and again we hear anecdotes about how sports results can relate to busi-
ness decisions. Rick Peterson, who has always thought beyond the diamond, has
coauthored an essential read to help you succeed in business, sports, and life.”
—Joe Favorito, veteran sports entertainment marketing executive and Professor,
Columbia University
“As someone who challenges convention and explores new ideas, Rick Peterson
is an important voice not only in baseball but also in finding your personal best.”
—Tom Verducci, bestselling coauthor of
The Yankee Years
and Emmy Award–
winning Major League Baseball analyst
“Using engaging stories from high-pressure situations in business, sports, and
life, Rick Peterson and Judd Hoekstra give you the mental tools you need to
deliver when tension is high and everyone is depending on you. A key part of
leadership is learning; using that learning to develop an engaged and passionate
culture is vital.”
—Garry Ridge, President and CEO, WD-40 Company
“This is one of those books I’ll keep close to me, to pull out when I need en-
couragement and coaching. I wouldn’t be surprised to find myself reviewing it
again and again.”
—Martha Lawrence, coauthor of
Trust Works!
“Crunch
Time
is an instant classic. Rick’s unique wisdom on the baseball
diamond and Judd’s ability to translate that wisdom across numerous work,
sports, and life situations has produced the definitive prescription for clutch
performance. This book has already improved my professional mindset and my
golf game!”
—Douglas Madenberg, Principal, Retail Feedback Group, and coauthor of
Feedback
Rules!
“Crunch
Time
entertains while providing concrete, actionable, personal behavior-
changing advice. Great stories, great advice . . . a great read.”
—Mark Censoprano, Chief Marketing Officer, Aspen Dental Management

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