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FOUNDERS AT WORK
STORIES OF STARTUPS’ EARLY DAYS
Jessica Livingston
Founders at Work: Stories of Startups’ Early Days
Copyright © 2008 by Jessica Livingston
Lead Editor: Jeffrey Pepper
Editorial Board: Clay Andres, Steve Anglin, Ewan Buckingham, Tony Campbell, Gary Cornell,
Jonathan Gennick, Matthew Moodie, Joseph Ottinger, Jeffrey Pepper, Frank Pohlmann,
Ben Renow-Clarke, Dominic Shakeshaft, Matt Wade, Tom Welsh
Production Director | Project Manager: Grace Wong
Associate Production Director: Kari Brooks-Copony
Copy Editors: Damon Larson, Marilyn Smith
Production Editor: Laura Esterman
Compositor: Dina Quan
Proofreaders: Linda Seifert, Katie Stence
Indexer: Carol Burbo
Cover Designer: Kurt Krames
Manufacturing Director: Tom Debolski
Library of Congress Cataloging-in-Publication Data
Livingston, Jessica.
Founders at work : stories of startups’ early days / Jessica Livingston. -- Pbk. ed.
p. cm.
Includes index.
ISBN 978-1-4302-1078-8 (pbk.)
1. New business enterprises--United States--Case studies. 2. Electronic industries--United
States--Case studies. I. Title.
HD62.5.L59 2008
338'.040973--dc22
2008036219
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For Da and PG
Contents
FOREWORD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
PREFACE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xi
ABOUT THE AUTHOR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xiii
ACKNOWLEDGMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xv
INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xvii
CHAPTER 1
CHAPTER 2
CHAPTER 3
CHAPTER 4
CHAPTER 5
CHAPTER 6
CHAPTER 7
CHAPTER 8
CHAPTER 9
MAX LEVCHIN
PayPal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
SABEER BHATIA
Hotmail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
STEVE WOZNIAK
Apple Computer . . . . . . . . . . . . . . . . . . . . . . . . . . 31
JOE KRAUS
Excite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
DAN BRICKLIN
Software Arts . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
MITCHELL KAPOR
Lotus Development. . . . . . . . . . . . . . . . . . . . . . . . . 89
RAY OZZIE
Iris Associates, Groove Networks . . . . . . . . . . . . . . . . 103
EVAN WILLIAMS
Pyra Labs (Blogger.com) . . . . . . . . . . . . . . . . . . . . . 111
TIM BRADY
Yahoo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127
CHAPTER 10
MIKE LAZARIDIS
Research In Motion . . . . . . . . . . . . . . . . . . . . . . . . 141
v
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