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Practical Web Analytics for
User Experience
Practical Web Analytics for User Experience . DOI:
http://dx.doi.org/10.1016/B978-0-12-404619-1.00017-4
©
2014
Elsevier Inc. All rights reserved.
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Practical Web Analytics
for User Experience
How Analytics Can Help You
Understand Your Users
Michael Beasley
UX Designer, ITHAKA
Ypsilanti, Michigan, USA
Amsterdam • Boston • Heidelberg • London • New York • Oxford
Paris • San Diego • San Francisco • Singapore • Sydney • Tokyo
Morgan Kaufmann is an imprint of Elsevier
Acquiring Editor:
Meg Dunkerley
Editorial Project Manager:
Heather Scherer
Project Manager:
Priya Kumaraguruparan
Designer:
Greg Harris
Morgan Kaufmann is an imprint of Elsevier
225 Wyman Street, Waltham, MA, 02451, USA
Copyright © 2013 Andrew Michael Beasley. Published by Elsevier Inc. All rights reserved
No part of this publication may be reproduced or transmitted in any form or by any means,
electronic or mechanical, including photocopying, recording, or any information storage and
retrieval system, without permission in writing from the publisher. Details on how to seek
permission, further information about the Publisher’s permissions policies and our
arrangements with organizations such as the Copyright Clearance Center and the Copyright
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www.elsevier.com/permissions.
This book and the individual contributions contained in it are protected under copyright
by the Publisher (other than as may be noted herein).
Notices
Knowledge and best practice in this field are constantly changing. As new research and
experience broaden our understanding, changes in research methods or professional practices,
may become necessary.
Practitioners and researchers must always rely on their own experience and knowledge in
evaluating and using any information or methods described herein. In using such information
or methods they should be mindful of their own safety and the safety of others, including parties
for whom they have a professional responsibility.
To the fullest extent of the law, neither the Publisher nor the authors, contributors, or editors,
assume any liability for any injury and/or damage to persons or property as a matter of
products liability,negligence or otherwise, or from any use or operation of any methods,
products, instructions, or ideas contained in the material herein.
Library of Congress Cataloging-in-Publication Data
Beasley, Michael, 1980–
Practical web analytics for user experience: how analytics can help you understand
your users / Michael Beasley.
pages cm
Includes bibliographical references and index.
1. Web usage mining. 2. Internet users—Attitudes. 3. Web sites—Development. I. Title.
ZA4235.B43 2013
006.3—dc23
2013010542
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library.
ISBN: 978-0-12-404619-1
Printed in the United States of America
13 14 15 16 17 10 9 8 7 6 5 4 3 2 1
For information on all Morgan Kaufmann publications visit our website at
www.mkp.com

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