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More Praise for
Completing Capitalism
“Courageously reconciles dimensions that were thought to be mutually
exclusive for centuries. A must-read for today’s business leaders who
are ready to reinvent their world!”
—Jean-Christophe Flatin, President, Mars Global Chocolate
“Roche and Jakub dramatically succeed where others have dismally
failed. Their clear, concise, values-driven words shape capitalism into
its final form and elevate it to the pinnacle position that it deserves.
Roche’s and Jakub’s superb scholarship is underpinned and sup-
ported by the practical reality of successful pilots and business world
applications. They not only complete capitalism, they create and hand
us a road map for responsible business in the 21st century.”
—Dr. Frank Akers, former Associate Director, Oak Ridge National
Laboratory; Chairman, Mars Science Advisory Council; CEO, Oak
Ridge Strategies Group; and Brigadier General, US Army (ret.)
“For Veolia, the world leader in environmental services, the question of
innovation in service of human progress is central: expanding access
to natural resources, preserving and renewing them is our vocation.
Our values at Veolia are in profound harmony with the great essay of
Completing Capitalism,
which proposes a vision and practical solutions
for a responsible capitalism based on reciprocity and shared prosperity.”
—Dinah Louda, Executive Director, Veolia Institute, and advisor to the
CEO of Veolia
“The more complete form of capitalism put forward by Roche and
Jakub is not about competitive advantage. But to be competitive in
the future, companies will need to operate this way.”
—Paul Michaels, former CEO, Mars, Incorporated, and former executive,
Johnson & Johnson and Procter & Gamble
“Some endeavors require intellectual, emotional, or spiritual courage.
Bruno and Jay have demonstrated all three in fleshing out this valuable
piece of work on behalf of Mars, Incorporated, our associates, and all
stakeholders, including the planet. I truly hope it evolves, as I believe it
can and must, the dialogue regarding capitalism’s future and its crucial
role in our world going forward.”
—Stephen Badger, Chairman of the Board, Mars, Incorporated
“As human beings we long for the way the world is supposed to be, even
as we make choices against that hope. For years Roche and Jakub
have been hard at work rethinking the way that business should be
and ought to be—if we are to flourish as selves and societies, choosing
a future that understands the grain of the universe. With a rare willing-
ness to ask the most critical questions about the nature of business,
their ‘economics of mutuality’ is a vision for doing good and doing well
in the context of one of the most iconic brands in the modern world.
Neither charity nor corporate social responsibility, but rather a way for
sustained profitability, this book argues for making money in a way that
remembers the meaning of the marketplace.”
—Dr. Steven Garber, Principal, The Washington Institute, and author of
Visions of Vocation
and
The Fabric of Faithfulness
“This crisis is more than a ‘normal’ crisis. It requires a reset of our
thoughts and ways of doing. Business as usual does not work any-
more or anywhere. The journey that Jakub and Roche are proposing
is a difficult one but a promising and fecund one. It is ambitious but
within our reach to make this world a better one. This is, I believe,
the only reasonable option. We have patched up the system. This is
the good news. We have to rebuild. This is the promising appeal. A
properly functioning market economy must work for the many, not
just for the few. Now is the time if we want to eradicate poverty in
our generation. And here is how.”
—Bertrand Badré, CEO, BlueOrange Capital; former Managing Director
and Chief Financial Officer, World Bank Group; and former Group
Chief Financial Officer, Société Générale and Crédit Agricole
“Institutions today are failing to adjust to the urgent needs of hu-
manity. Power has shifted to MNCs. Therefore, the responsibility for
sustainable human existence lies mainly on the shoulders of business
leaders. Roche and Jakub address the right questions, economic and
spiritual, while providing a vision and practical approach for making
profits together with serving social, natural, and human needs. Their
book invites us to engage in a paradigm shift. It calls for a movement
of moral, responsible business leaders. Let’s move forward!”
—Avishay Braverman, former Senior Economist and Division Chief, World
Bank; former President, Ben-Gurion University; and former Cabinet
Minister and Chair, Finance and Economic Affairs Committees, Knesset
Completing Capitalism
Heal Business to Heal the World
Bruno Roche
✜
Jay Jakub
Completing Capitalism
Copyright © 2017 by Bruno Roche and Jay Jakub
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First Edition
Paperback print edition ISBN 978-1-62656-927-0
PDF e-book ISBN 978-1-62656-928-7
IDPF e-book ISBN 978-1-62656-929-4
2017-1
Interior design and production: Dovetail Publishing Services
Cover designer: Brad Foltz

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