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A U D R E Y B E N N E T T, E D I T O R
FOREWORD BY STEVEN HELLER
THEORY AND RESEARCH
IN GRAPHIC DESIGN
P R I N C E T O N A R C H I T E C T U R A L P R E S S , N E W YO R K
This book is dedicated to Wassily Kandinsky
Published by
Princeton Architectural Press
37 East Seventh Street
New York, New York 10003
For a free catalog of books, call 1.800.722.6657.
Visit our web site at www.papress.com.
© 2006 Princeton Architectural Press
All rights reserved
Printed and bound in Canada by Friesens
09 08 07
4 3 2 First edition
No part of this book may be used or reproduced in any manner without written
permission from the publisher, except in the context of reviews.
Every reasonable attempt has been made to identify owners of copyright.
Errors or omissions will be corrected in subsequent editions.
Editor: Scott Tennent
Designer: Miko McGinty
Special thanks to: Nettie Aljian, Dorothy Ball, Nicola Bednarek, Janet Behning,
Penny (Yuen Pik) Chu, Russell Fernandez, Jan Haux, Clare Jacobson, John King,
Mark Lamster, Nancy Eklund Later, Linda Lee, Katharine Myers, Lauren Nelson,
Jennifer Thompson, Paul Wagner, Joseph Weston, and Deb Wood of Princeton
Architectural Press
—Kevin C. Lippert, publisher
L i b r a r y o f Co n g r e s s C ata lo g i n g - i n - P u b l i c at i o n Data
Design studies : theory and research in graphic design / Audrey Bennett, editor ;
foreword by Steven Heller.
p. cm.
Includes bibliographical references and indexes.
ISBN-13: 978-1-56898-597-8 (hardcover : alk. paper)
ISBN-13: 978-1-56898-586-2 (pbk. : alk. paper)
1. Commercial art—Philosophy. 2. Commercial art—Research. I. Bennett, Audrey.
NC997.D449 2006
741.6072—dc22
2006000777
TABLE OF CONTENTS
acknowledgments
9
10
foreword
Better Skills through Better Research
Steven Heller
i n t ro d u c t i o n
The Rise of Research in Graphic Design
14
Audrey Bennett
SECTION I
chapter
1
Visionary Perspectives
Graphic Design: Fine Art or Social Science?
Jorge Frascara
26
chapter
2
Shaping Belief: The Role of Audience
in Visual Communication
Ann C. Tyler
36
chapter
3
From Formalism to Social Significance
in Communication Design
Jodi Forlizzi and Cherie Lebbon
51
chapter
4
Being Serious, Being Popular:
Positioning Design Research
Liz C. Throop
64
chapter
5
Activity Theory: A Model for Design Research
Judy D’Ammasso Tarbox
73

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