Designing Brand Identity.pdf

(18640 KB) Pobierz
Designing
Brand
Identity
This book is printed on acid-free paper.
Copyright © 2009 by John Wiley & Sons, Inc. All rights reserved
Published by John Wiley & Sons, Inc., Hoboken, New Jersey
Published simultaneously in Canada
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical,
photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the
prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc.,
222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on the web at www.copyright.com. Requests to the Publisher for
permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011,
fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations
or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability
or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies
contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be
liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
For general information on our other products and services or for technical support, please contact our Customer Care Department within the
United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.
Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books.
For more information about Wiley products, visit our web site at www.wiley.com.
Library of Congress Cataloging-in-Publication Data:
Wheeler, Alina
Designing brand identity: an essential guide for the entire branding team
by Alina Wheeler.—3rd ed.
p. cm.
Includes bibliographical references and index.
ISBN 978-0-470-40142-2 (cloth)
1. Brand name products. 2. Branding (Marketing). 3. Trademarks—Design.
4. Advertising—Brand name products. I. Title.
HD69.B7W44 2009
658.8’27—dc22
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
2009018429
Alina Wheeler
Designing
Brand
Identity
an essential guide for the entire branding team
John Wiley & Sons, Inc.

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika:

Zgłoś jeśli naruszono regulamin