Copywriting Brief
c Is the intent of your text clear right from the start and all the way through?
c Is your unique selling point there? Does your product, service, brand, or idea stand out from its competitors?
Headlines
c Check your headlines: Do they draw attention and address the right audience?
c Are they clear and direct, and attract the reader into the body text? Would they capture your interest?
Features and Benefits
c Do you highlight the benefits over the features?
c Do you refer to you and your more often than we, us, or our?
c Does your copy flow naturally and sound as if you were talking to a friend?
Calls to Action
c Does every sentence in your copy lead towards the call to action?
c Is the call to action strong enough? Will it make the reader do what you want them to do?
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