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Persuading Others

with Dorie Clark

Identify Decision Makers

If you’re going to be persuasive, it’s a good idea to know who you should be persuading. Here are some

key questions to ask as you get started.

Who does your boss need to persuade that your idea/request is a good one?

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What information or reassurances will that person or people need?

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How can you best provide that information (competitive research, findings of pilot studies, budget

projections, sales data, customer focus group findings, etc.)?

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Who are the most influential people in your organization—regardless of their official title?

Who do people listen to the most?

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How can you arrange to spend more time with those people, so they come to know who you are

and what you’re capable of? Be specific.

_______________________________________________________________________

Persuading Others

with Dorie Clark

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