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COVID-19:
THE GREAT RESET
KLAUS SCHWAB
THIERRY MALLERET
FORUM PUBLISHING
2020
About Covid-19: The Great Reset
Since it made its entry on the world stage, COVID-19 has dramatically torn up the existing script of how to
govern countries, live with others and take part in the global economy. Written by World Economic Forum
Founder Klaus Schwab and Monthly Barometer author Thierry Malleret, COVID-19: The Great Reset
considers its far-reaching and dramatic implications on tomorrow’s world.
The book’s main objective is to help understand what’s coming in a multitude of domains. Published in
July 2020, in the midst of the crisis and when further waves of infection may still arise, it is a hybrid
between a contemporary essay and an academic snapshot of a crucial moment in history. It includes theory
and practical examples but is chiefly explanatory, containing many conjectures and ideas about what the
post-pandemic world might, and perhaps should, look like.
The book has three main chapters, offering a panoramic overview of the future landscape. The first
assesses what the impact of the pandemic will be on five key macro categories: the economic, societal,
geopolitical, environmental and technological factors. The second considers the effects in micro terms, on
specific industries and companies. The third hypothesizes about the nature of the possible consequences at
the individual level.
In early July 2020, we are at a crossroads, the authors of COVID-19: The Great Reset argue. One path
will take us to a better world: more inclusive, more equitable and more respectful of Mother Nature. The
other will take us to a world that resembles the one we just left behind – but worse and constantly dogged
by nasty surprises. We must therefore get it right. The looming challenges could be more consequential
than we have until now chosen to imagine, but our capacity to reset could also be greater than we had
previously dared to hope.
Professor
Klaus Schwab
(1938, Ravensburg, Germany) is the Founder and Executive Chairman of the
World Economic Forum. In 1971, he published Modern Enterprise Management in Mechanical
Engineering. He argues in that book that a company must serve not only shareholders but all stakeholders
to achieve long-term growth and prosperity. To promote the stakeholder concept, he founded the World
Economic Forum the same year.
Professor Schwab holds doctorates in Economics (University of Fribourg) and in Engineering (Swiss
Federal Institute of Technology) and obtained a master’s degree in Public Administration (MPA) from the
Kennedy School of Government at Harvard University. In 1972, in addition to his leadership role at the
Forum, he became a professor at the University of Geneva. He has since received numerous international
and national honours, including 17 honorary doctorates. His latest books are
The Fourth Industrial
Revolution
(2016), a worldwide bestseller translated into 30 languages, and
Shaping the Future of the
Fourth Industrial Revolution
(2018).
Thierry Malleret
(1961, Paris, France) is the Managing Partner of the Monthly Barometer, a succinct
predictive analysis provided to private investors, global CEOs and opinion- and decision-makers. His
professional experience includes founding the Global Risk Network at the World Economic Forum and
heading its Programme team.
Malleret was educated at the Sorbonne and the Ecole des Hautes Etudes en Sciences Sociales, Paris, and
at St Antony's College, Oxford. He holds master’s degrees in Economics and History, and a PhD in
Economics. His career spans investment banking, think tanks, academia and government (with a three-year
spell in the prime minister's office in Paris). He has written several business and academic books and has
published four novels. He lives in Chamonix, France, with his wife Mary Anne.

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