Professional Photographer - 2018.12.pdf

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PROFESSIONAL PHOTOGRAPHER • DECEMBER 2018
PROFESSIONAL PHOTOGRAPHERS OF AMERICA INC.
VOL. 145 • NO. 2479
©SAMUEL TARREL
P.30
NEXT-GEN SALES
Millennial marketing
P.60
PORTRAIT LIGHTING
Ever-ready techniques
P.94
HONORING EXCELLENCE
PPA award winners
SEASONED
THE GRANDEUR OF EXPERIENCE
DECEMBER 2018
CONTENTS
| DECEMBER 2018
ppmag.com
©JOHN GRESS
©JENN LEWIS
60
©PETE M
C
BRIDE
66
82
4
PPM AG.COM
Look for the Imaging USA speaker badge
throughout this issue for insights from
upcoming convention speakers.
www.imagingusa.org
DEPARTMENTS
FEATURES
60
Shedding light
John Gress divulges his best
portrait techniques
By Jeff Kent
IN EVERY ISSUE
10
Editor’s note
15
Giveaway
20
On the cover
20
Merited
92
President’s message
92
Perspective
98
Final frame
66
True Value
Jenn Lewis knows clients want more
than lovely photos
By Stephanie Boozer
72
Rare pairing
A two-pronged approach propels
Malinda Julien’s studio
By Amanda Arnold
FOREGROUND
13
Effervescence:
Unusual landscapes
14
Mirrored:
Contrasting views
16
Beautiful fragments
82
Thirsty work
Pete McBride’s inspired journeys
By Jeff Kent
On ppmag.com
This and more on our home page
Enter to win a Sigma macro lens
ppmag.com/win
Pete McBride: Less gear, more vision
ppmag.com/mcbride-vision
Dirty half-dozen: Sales mistakes to avoid
ppmag.com/sales-mistakes
Grand Imaging Award finalists
ppmag.com/2019-gia-finalists
Imaging USA: Bridging the Gap
ppmag.com/gap-speakers
Get photo news every week
ppmag.com/newsletter
SUCCESS
29
Tweet smart
30
Marketing to millennials
By Jeff Kent
THE GOODS
47
Super-telephoto: Canon EF
400mm f/2.L and 600mm f/4L
48
Pro review: Cactus V6 II
By Betsy Finn
52
Pro review: PolarPro filters
By Stan Sholik
56
Pro review: ProMediaGear BBX
Boomerang Flash Bracket
By Ellis Vener
Professional Photographer
(ISSN 1528-5286) is published monthly for $27 per year (U.S. rate) by PPA Publications and Events, Inc., 229 Peachtree Street, NE, Ste. 2300, Atlanta, GA 30303-1608.
Periodicals postage paid at Atlanta, Ga., and additional mailing offices. POSTMASTER: Send address changes to
Professional Photographer
magazine, P.O. Box 7126, St. Paul, MN 55107.
PROFE S SION A L PHOTOGR A PHER
|
DECEMBER 2018
5

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