seo-proposal-template.pdf

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SEO
PROPOSAL
[SEO agency]
SEO Proposal Template by
SEO PowerSuite
SEO Proposal Template
Why invest in SEO
In the world where everything is online, SEO is not a nice addition to your business - it’s a must. SEO
influences almost every aspect of your business from boosting web traffic and visibility to building
your brand and generating high quality leads.
Here are just a few reasons why implementing SEO in your business is a decision you’ll hardly ever
regret.
SALES
96% of Americans shop online and admit that search engines influence their purchasing
decisions a lot
TRAFFIC
Organic search drives almost 95% of all traffic
VISIBILITY
On average, content optimization increases brand visibility by 70%
LEADS
57% of B2B marketers confirmed that SEO has a massive impact on lead generation
COST-EFFECTIVENESS
SEO is a lot more effective and cost-efficient than traditional marketing
AWARENESS
50% of searchers who have already seen your company in the search results will click on it
There are now thousands of people searching for your business - just let [SEO agency] help them find
you.
[SEO agency]
SEO Proposal Template by
SEO PowerSuite
Who we are
Eschewing all false modesty, [SEO agency] has been a
leading full-service SEO agency for over
a decade
now. Our agency is a
Google Partner,
which means Google has officially certified our
knowledge and expertise.
Our team consists of
over 50 top-flight professionals
in SEO, PPC, eCommerce, social media, Google
AdWords, site usability, databases, apps, and more. They’ll take into consideration all the nuances
of your niche and work out a unique SEO action plan to
satisfy even the most ambitious business
needs
and goals of yours.
We’ve already
helped more than 1200 companies
to climb and dominate search results. We work
with companies of all sizes and shapes, from the world’s leading brands to small or medium-sized
businesses. Here are some companies we were lucky to work with.
[SEO agency]
SEO Proposal Template by
SEO PowerSuite
Our strategy
We’re all for transparency and effectiveness. Therefore, we want you to be involved in the whole
process as much as possible, being 100% aware of what’s going on with your site.
More than that, different customers have different needs, goals, and backgrounds. With that in mind,
we form a range of necessary search marketing activities to match your business’ objectives only.
Step 1: Initial analysis
When kicking off an SEO campaign, we start by diving deep into your company, website,
industry, and competitive landscape. By doing so, we can make some rough estimates
on how much time and work it requires for your site to conquer the desired Google top.
Step 2: Comprehensive keyword research and content
optimization
After getting an idea of where you stand with your website and rankings, we’ll carry out
keyword research to find top sales-driving search terms for your business. This activity
includes revealing keywords that your competitors rank for, digging for new keyword
opportunities, as well as a lot of filtering and analysis. In the end, we’ll come up with the
most powerful list of keywords to further optimize your website for.
Step 3: Smart website auditing
The reality is, sometimes a small technical issue can result in poor user experience,
hold back your rankings, and even get your site under a Google penalty. So at the next
step, we’ll run a 360° audit to identify your website’s weak spots (crawlability, indexing,
redirects, coding errors, etc.) and fix them before they grow into an SEO problem. By the
way, here are some issues we’ve already spotted on your site. See the Site Audit report
in the attachment.
Step 4: Improving UX
User experience has a massive impact on almost every aspect of your business including
conversions, rankings, bounce rates, your brand’s reputation, etc. Therefore, it’s cruсial
for us to make your site meet Google’s and your customers’ high UX standards. We’ll
take care of your webpages’ navigation, speed, accordance to search intent - simply
speaking, everything to make your customers never want to leave.
[SEO agency]
SEO Proposal Template by
SEO PowerSuite
Step 5: Quality link building
Fact is, reaching Google’s 1st position is impossible without building quality links. That
is why at [SEO agency] we take link building very seriously. Unlike many cheap, black-
hat SEO agencies that simply buy you tons of low-quality links (that disappear in a
month or get you under a Google penalty), we only acquire links from authoritative and
trustworthy publishers.
We’ve already run a quick backlink audit and spotted some harmful links pointing to
your site. We’ll weed them out for you and go through your top competitors’ backlink
profiles to find you even more link building opportunities. See the Backlink Summary
report in the attachment.
Step 6: Local search optimization
46% of all Google searches are local, and the number of “near me” search queries has
doubled over the past year. Therefore, local SEO is a great opportunity for smaller
companies that want exposure specifically in their geographic area. To make it happen,
we’ll run a local search campaign, which includes setting up and optimizing a Google My
Business page, working on local on-page SEO factors, as well as local link building and
citations.
Step 7: Working out a content strategy
“One-size-fits-all” is totally not the approach we follow when creating a content strategy
for your organization. Instead, we work out content recommendations that are 100%
custom and fit your business goals perfectly. They’ll include high-level messaging, a
value proposition, and a social media integration. To maximize the positive impact on
SEO, we’ll also develop publishing workflows for you to stick to.
Step 8: Delivering results
We strive for results and transparency. That is why every week you’ll get a full set of
detailed and easy-to-understand reports to see what has improved and how the whole
process is going.

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