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SOCIAL MEDIA
FOR
ANTITERRORISM AWARENESS
AND COMMUNITY OUTREACH
VOLUME I
APRIL 2015
Photo by Master Sgt. Cohen Young, US Army / DVIDS
CONTENTS
Introduction ....................................................................................................... 1
What are social media? ....................................................................................... 3
Establishing a social media presence to support antiterrorism awareness ............ 5
Branding your social media presence .................................................................. 9
Managing a social media presence .................................................................... 13
How to leverage existing command, organization, and unit social media
presence .......................................................................................................... 17
Virtual Family Readiness Groups (vFRG) ............................................................ 19
Concerns about social media ............................................................................. 21
Crisis communication ....................................................................................... 29
Resources ........................................................................................................ 35
“Over the last year, Army organizations have used social media to not
only communicate important Army messages, but they have used
it to communicate during times of crisis. Hurricane Sandy was a
perfect example of how effective social media use can help distribute
information to those in need while also detailing how the Army
supported relief efforts.”
— BG Gary J. Volesky
Chief of Public Affairs
Photo by Staff Sgt. Felix Fimbres, US Army / DVIDS
INTRODUCTION
The Army’s antiterrorism (AT) program protects personnel, information, property,
and facilities in all locations and situations against terrorist activities. Leaders should
instill Army-wide heightened awareness and vigilance to prevent and protect Army
communities from acts of terrorism through a variety of mediums. Continued protection
requires the eternal vigilance of every member of our Army Family and the successful
integration of the Antiterrorism Principles: Assess, Detect, Warn, Defend, and Recover.
This guide will focus primarily on how commanders, supervisors, and their antiterrorism
officers (ATOs) execute the principles of Detect and Warn through the use of social
media while maintaining operational security.
AT awareness and community outreach empower the entire Army (units, leaders,
Soldiers, Department of the Army civilians, families, and
contractors) to take prevention measures and encourage
each individual to serve as a sensor—continuously aware
of and reporting suspicious activity (iWATCH Army).
When a threat emanates or a crisis occurs, especially
to an Army organization, it’s big news. From installation
shootings to natural disasters, the Army has encountered
multiple crises over the years. When a crisis occurs, there
is often little time to wait to respond. Crisis response must
be swift. Effective communication with the media, Soldiers,
and the public is crucial.
Leaders understand that AT awareness and
communications must be a key element of command
information programs. To ensure this, the best approach is
to establish a close partnership between the AT staff and
the public affairs staff. In today’s society, social media
moves information faster than ever. Therefore the effort of
leaders at all levels of the Army must be to gain and sustain
constant AT awareness. Leaders ensure that each member
of the community has the requisite knowledge and skills for
personal protection to help avoid terrorist attention. If
Soldiers and the public are getting their information from a
Twitter feed or their Facebook wall, then leaders and Army
organizations need to be prepared to send the most
updated and accurate AT information to those locations
while being cognizant of potential breaches of operational
security (OPSEC).
ANTITERRORISM PRINCIPLE
Detect.
Detection identifies things that are out of the
ordinary, suspicious activity, or distinct acts of aggression. It
also supports the principles of Defend and Warn by providing
appropriate information to law enforcement authorities, units,
agencies, and command and control elements. Detection
may identify an adversary’s movement or suspicious
activity via direct observation, intelligence, surveillance, and
reconnaissance. Other examples of detection are perimeter
patrols or security technology, unmanned aircraft systems,
and reconnaissance and surveillance patrols.
ANTITERRORISM PRINCIPLE
Warn.
Warning includes the knowledge and communication
of a broad range of dangers—from general to specific and
imminent threats—due to the wide spectrum of potential
adversary activities. Examples of warning tasks are training,
education, and awareness of the terrorist threat; use of local
area networks, electronics, and communication devices,
such as social media, to disseminate threat warnings and
indications; and imminent threat warning systems (command
information networks).
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