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ASM Module 01: Amazon’s

Categories and How to Choose

Yours

In this lesson, you will learn the most profitable categories from

which to choose your products, along with important

information about gated and restricted categories.

This Lesson Covers:

1. Top Level Categories

2. Profitable Categories

3. Categories Requiring Approval

4. Gated Subcategories

5. Selling in a Gated Category

1. Top Level Categories

Top Level

categories are important, because the BSR (best-seller rank) of a

product is tied to the top level categories,

not the sub-categories

. When you

start choosing a product, you will look for the BSR in the

top level

categories.

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2. Profitable Categories

Not all top-level categories are created equal.

Make sure that you look for your product in categories that:

Are profitable

2. Have enough sales volume

3. Contain products that can be private labelled

4. Contain products that match the ASM criteria

Download the PDF attached to this lesson, which contains a list of the most

profitable categories. We strongly recommend that you use ONLY these

categories when searching for your products!

3. Categories Requiring Approval

Some categories (known as

gated categories

) require approval from Amazon

for you to sell in them.

This is a lengthy process that requires you to have supplier invoices of your

products, among other things. Take a look at the category approval page by

clicking this link:

https://sellercentral.amazon.com/gp/help/200327400

You will need to have a Seller Central account to view this list—however,

we do

not recommend selling in a gated category

, especially when you are first

starting out.

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4. Gated Subcategories

Amazon has recently updated some of the gated categories, such as “Beauty”

and “Health & Personal Care.” Now, there are more ungated products than

before!

However, they have started

gating

some subcategories and products. The list

of gated subcategories changes regularly, and Amazon does not publicly

publish this list.

Head to the ASM community

and search for “Gated Products,” to find a thread

with the most up-to-date information about these categories.

5. Selling in a Gated Category

Make sure to get approval before selling in a gated category, and keep in

mind that to sell in these categories, you will need at least 3 commercial

invoices. This is why we recommend starting with an open category.

Alternately, do a Google search for “Amazon Ungating Service”—there are a

number of services that will help you sell in an ungated category, for a fee

(generally $200–$400).

We recommend starting in a normal category, they expanding into a gated

category when you have some more sales under your belt!

Now that you know which are the most profitable categories, head to the next

lesson, where you will learn which categories to avoid, as you go through the

product selection process.

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84346_ASMX-M01-L02_adfae571.pdf (84 KB)
84348_ASMX-M01-L03_47c81a54.pdf (77 KB)
84349_ASMX-M01-L04_47cef9a2.pdf (76 KB)
84350_ASMX-M01-L04-Recommended-Categories_3ead653a.pdf (185 KB)
84351_ASMX-M01-L05_1cfdaaba.pdf (94 KB)

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