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ASM Module 01: The Critical

ASM Criteria

In this lesson we cover what the ASM criteria are and why they

are so important in selecting your first profitable product.

These criteria have been developed through our own

experiences, as well as our mentors and other members.

Use the information in this document to ensure that you

choose a winning product!

This Lesson Covers:

1. Best Sellers Rank

2. Price Range

3. Weight and Size

4. Reviews

5. Stretching the Criteria

6. What’s Next

7. Action Item

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1. Best Sellers Rank (BSR)

“The Amazon Best Sellers calculation is based on Amazon.com sales and is

updated hourly to reflect recent and historical sales of every item sold on

Amazon.com.” (Amazon.com)

ASM uses BSR ranges to determine the products that are viable in each

category, because each category varies in demand and competition.

Best Seller Rank only applies to top level categories. Larger categories with

more demand will have a wider range. If you choose a product near the top of

the range (with a lower BSR), you will have more sales AND more competition.

NOTE:

Download the PDF of the recommended BSR ranges (include with the

lesson video), to help guide you as you start searching for a product to sell.

Competing Products

You will also need to use BSR ranges for the two competing products.

NOTE:

These ranges differ from the primary product ranges.

2. Price Range

The price range we recommend for new products is $17-$70. This is the price

the product actually sells for on Amazon. If you choose a higher price, usually

there is a higher profit margin, but generally the inventory will cost more. A

lower priced item can mean a lower profit margin, but your first inventory

order will be less expensive.

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3. Weight and Size

Product weight and size are important to consider for shipping costs. If you

chose to have your first inventory delivered via air (to get it to market quicker),

it will be more expensive if your items are large and/or heavy. Mike will be

going into further detail about this in Module 2.

Size

It is difficult to give exact parameters for the size of your product, but usually

the smaller the better. Make sure to avoid Amazon’s oversize limit: 18” x 14” x 8.”

Weight

For your first product we recommend you chose a product that’s 5 lbs or

lighter. This is to ensure your first product can be shipped via air.

NOTE:

In Module 2, you will learn how to ship part of your inventory by air and

the remainder by sea, so you can get to market fast and still save money on

shipping.

Weight will also affect your profit margin. The heavier a product is, the higher

the shipping costs will be.

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4. Reviews

The number of reviews of the primary and competing products are important,

as it gives you an idea how easy or hard it might be to compete with other

products. Reviews come more into focus when we are narrowing down our list

of opportunities, but you will still need to watch them while compiling the list.

Remember this general rule of thumb when looking at the number of reviews:

●

1-100 reviews - low competition

●

101-500 reviews - moderate competition

●

501-1000 reviews - high competition

●

1001+ reviews - ultra high competition

NOTE:

You do not have to beat the number one product to build a successful

business.

When looking at reviews, remember to look at reviews across the primary and

competing products. If all 3 have 1000+, remove that product from your list.

However, if only one or two have them, leave the product on the list.

5. Stretching the Criteria

The criteria were created for a reason - they work! We

strongly recommend

of the criteria, you might end up with a product with too much competition,

not enough sales, or a non-existent profit margin.

you stick to all of the criteria, especially for your first product. If you ignore any

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6. What’s Next

In the next lesson, you will learn about the tools you will use to build your hot

opportunity list.

7. Action Step

Download and print your BSR Ranges PDF.

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