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ASM Module 01: Proving

Viability with Competing

Products

In this lesson, you will learn how to add competing products to

your primary products to determine if they are viable.

This Lesson Covers:

1. Why Find Competing Products?

2. How to Find Competing Products

3. What’s Next

4. Action Steps

1. Why Find Competing Products?

Adding two competing products to each primary product helps you choose a

winning product because it

validates the demand

for the product. If there is

only one product in the BSR range, it might mean that there isn’t enough

demand for the product.

Make sure that BOTH of the competing products match the ASM criteria.

There is some leeway when it comes to price. However, if the majority of the

competing products are lower price, this is a sign that the price of the primary

product is probably too high.

Competing products are similar to the primary product, and may even be

identical. They need to be as close as possible, and should provide the same

function/experience. If the primary product is made of metal, then the

competing product should be metal too.

REMINDER:

The competing products will have different BSR ranges than the

BSR range for that category.

Follow these BSR guidelines when researching competing products:

●

If you find a competing product that has a lower BSR number than the

●

If you find a competing product that has a lower BSR number than your

●

If two of the three products have a BSR number lower than the

recommended range for the competing products, delete the product.

primary product, make

that

product the primary product.

recommended range,

DELETE

that product. It’s too competitive.

primary product. You must find TWO competing products that are inside the

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2. How to Find Competing Products

Use the main keyword for the primary product to locate competing products.

We’re using a french press coffee maker for this example.

Take the following steps to find your competing products:

Open the link to the listing from your primary product list.

2. Enter “Glass French Press Coffee Maker” into the Amazon search bar.

3. Change the category to “All Departments” and click “Search.”

NOTE:

Always search in all departments, when looking for

competing products.

NOTE:

When searching competing products, they might not all be

BSR in that category to validate it.

4. Once the search results generate, open Jungle Scout. You don’t need to

use the price filter.

5. Extract the next three pages of the search (like you did when searching

for the primary product). Try to find as many as 30 options—there might

be fewer than that, (which is ok).

6. Click “Rank BSR from lowest to highest.” Go through the list and delete

any products that are different in quality, or are not the same product.

7. When you have a primary product and two competing products in the

spreadsheet, look at the price and ranks of the products. The prices and

reviews must all be within the recommended ranges.

8. If you find that a product is unsatisfactory, delete it off of your

spreadsheet, and start again.

NOTE:

When deleting a product off the spreadsheet, click the link of the

product, then highlight the row until the “Review” column. Clear the row,

but do not delete the row.

If you delete anything further, it will mess up

the auto calculation functions inside the spreadsheet.

10. Once you find a product that has two acceptable competing products,

add their pertinent information into the spreadsheet. Competing

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found in the same category and that’s ok. You will need to use the

products go into “URL2” and “URL3” sections of the spreadsheet, and their

BSR/Reviews go into the corresponding columns.

11. Congratulations! You’ve got the first hot product opportunity!

12. Continue with the process with the remainder of your list. When you go

through your list, you will find yourself deleting most of the list, which is

completely normal.

13. Once you’ve narrowed down your list, it might look like the spreadsheet

below:

www.getwsodo.com

14. Take these steps to get rid of the empty rows:

a. Highlight the first product URL (A3 in this example) and highlight

the entire spreadsheet with pertinent data (over to O14, in the

example).

b. Click the “Data” dropdown menu at the top, then “Sort Range.”

c. Sort by: Column O, Z - A.

d. Your new spreadsheet should look like this:

www.getwsodo.com

3. What’s Next

In the next lesson, we will go over how to find the primary and competing

product at the same time and build your hot opportunity list.

4. Action Steps

Prove the viability of your primary products by finding competing products.

Also, take the time to visit the community ask questions, assist others when

you know the answer, and celebrate with other members when they hit

important milestones in their businesses!

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