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ASM Module 04:

Ensuring Launch Success

In this lesson, you will learn the importance of building brand

assets in order to make sales right out of the gate, so that you

can start planning to build them for your own business.

This Lesson Covers:

1. While You Wait for Samples

2. Launching with a Bang

3. Building Your Brand Presence

4. Facebook Brand Page

5. Brand Website

6. Other Social Accounts

7. Lead Capture Pages

8. DIY or Pay?

www.getwsodo.com

1. While You Wait for Samples

You are probably in the middle of waiting for samples or for your suppliers to

create your inventory. However, now is not the time to take a break.

Take action

—build your brand assets. Having a brand presence when you

launch is critical.

2. Launching with a Bang

Make sure that your product takes off as soon as it goes live by making sure

you have everything in place for a fast launch, and are ready to product more

sales within just a few days of going live.

The more you do now (while waiting), the faster your product will take off.

3. Building Your Brand Presence

You will do the following three things to build your brand presence before

launching your product:

●

Set up and build out your social media profiles

●

Set up your brand website

●

Set up your lead capture pages

These give you the perfect platform to launch your product, and build

credibility for your brand even before you launch. We will teach you how to do

each of them.

www.getwsodo.com

4. Facebook Brand Page

Your Facebook brand page is vital to your business because:

●

It is naturally “viral,” compared to a website

●

It can do everything else a website can do

●

Facebook ads work better when targeting a Facebook page

●

You can integrate a lead capture now with just a couple of clicks

If you have limited time or funds, choose a Facebook brand page over

building a personal website.

5. Brand Website

You have two different options for brand websites:

with

and

without

hosting.

Without

hosting is much easier,

with

hosting gives you more options and

flexibility, but is also more complicated and time-consuming.

You will learn how to build a basic website using

wix.com, in an upcoming

lesson.

The main benefit to having a website is to show that you are a real brand or

company—

however, you can achieve the same effect with a Facebook

brand page.

Customers on Amazon do search for brand names, so they must

be able to find your Facebook or brand page—otherwise, they will not have

any faith in your brand.

Keep your website basic. You don’t need to sell your product from the website,

you only need to prove that your brand exists, so that people will have more

trust in you.

www.getwsodo.com

6. Other Social Accounts

Consider making use of these other social accounts to improve your brand

recognition and promotional capabilities:

●

Twitter: Awesome for running promotions (contests, etc.)

●

YouTube: Great for promotions

●

Pinterest: Helpful for both brand recognition and promotion

These are not as critical as your Facebook brand page, but they are important

when it comes to marketing and promotions.

7. Lead Capture Pages

Building a lead capture page is also incredibly valuable for your business, and

not as difficult as you might think.

Having a list of customers that you can market your products to without

restriction is a goldmine!

www.getwsodo.com

8. DIY or Pay?

Your time is valuable—but so is the learning process.

Set these site up yourself, when at all possible,

instead of paying someone

else. We will show you how to pay for individual elements, plus where to get

them created for you.

However, it is far more valuable for you to learn how to do these things on your

own, and we show you step-by-step how to do so in the upcoming lessons.

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