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ASM Module 04: Next-Level

Brand Assets

In this lesson, you will take your brand assets to the next level

by interlinking all of them, and adding truly dynamic content.

This Lesson Covers:

1. Quality Content

2. The Best Places to Promote Your Product

3. Amazon Loves External Traffic

4. Paying for Content

1. Quality Content

Up until now, you have been

creating

assets. Now, it is time to

improve

them.

Creating your own content is a great option, but it is quite time-consuming.

it anyway, because

●

It becomes much easier to outsource later on, as your business grows

●

This helps you become a product and niche expert

●

You have total control over the quality of your content

●

You have the option of paying someone to create content

to your

specifications

Now that your assets have their “seed” content, it is time to make more unique

content.

It is most important that you add ORIGINAL content to your website.

Facebook and Pinterest can use a blend of original and reposted content.

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2. The Best Places to Promote Your Content

Facebook

Use any type of content you want for Facebook.

Images

are particularly

characters). Take a look at this example:

effective—add a short snippet of text when you post them (no more than 75

Use images—they attract attention and clicks

Feel free to use videos, but be sure to keep them short, entertaining, and to the

point—the kind of videos that you would stick around to watch.

Try out these effective methods for promoting your products on Facebook:

●

Use your products as content (once they are up and selling)

●

Recreate your product listing as a post

●

Make posts announcing sales and promotions

●

Create a video of your product being used

●

Create a promo video for your product

Your Website

Your website is similar to Facebook, in that you can use any type of content

that you want. For the most effective content, make sure to:

●

Focus on high-quality, niche-related articles

●

Add separate pages for your products

●

Include a “purchase link” to your products in the articles

Twitter

You are more restricted with Twitter, and you cannot post entire articles, but

there are some straightforward ways to get your brand name out there:

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●

Use images as much as possible

●

Include links to your other websites

●

Remember to include links to your Amazon product listing!

●

Retweet relevant content

●

Include website and product listings links with some of these retweets

Pinterest is an extremely visual medium, so when you use it, make sure to:

●

Use engaging and exciting images

●

Include lifestyle images (e.g., images of people using your

product)—they work quite well

●

Use infographics, which look something like this:

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●

Consider using fiverr to get help creating an infographic, if you are not

yet comfortable designing one

●

Repin related images regularly (this is the fastest and easiest way to

add new images to your board and keep your account active)

YouTube

Add videos to your YouTube channel to keep it current. Your best bet is to have

them created for you if you are not familiar with the process—fiverr is a great

place to start.

Search there for “Scribe” or “Whiteboard” videos, and ask them to create a

simple video about your brand, to begin with.

Self Promotion

Your main two targets to start with should be:

●

Your Facebook brand page

●

Your Amazon listing

Always include links to these two sites

when you add content to your other

websites.

Do not

add more than two links to any content, however.

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3. Amazon Loves External Traffic

Amazon absolutely loves external traffic, especially from powerhouse sites like

Facebook, YouTube. etc. But there is a happy medium between traffic and

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