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ASM Module 04: Next-Level
Brand Assets
In this lesson, you will take your brand assets to the next level
by interlinking all of them, and adding truly dynamic content.
This Lesson Covers:
1. Quality Content
2. The Best Places to Promote Your Product
3. Amazon Loves External Traffic
4. Paying for Content
1. Quality Content
Up until now, you have been
creating
assets. Now, it is time to
improve
them.
Creating your own content is a great option, but it is quite time-consuming.
Do
it anyway, because
:
●
It becomes much easier to outsource later on, as your business grows
●
This helps you become a product and niche expert
●
You have total control over the quality of your content
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●
You have the option of paying someone to create content
to your
specifications
Now that your assets have their “seed” content, it is time to make more unique
content.
It is most important that you add ORIGINAL content to your website.
Facebook and Pinterest can use a blend of original and reposted content.
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2. The Best Places to Promote Your Content
Facebook
Use any type of content you want for Facebook.
Images
are particularly
characters). Take a look at this example:
effective—add a short snippet of text when you post them (no more than 75
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Use images—they attract attention and clicks
!
Feel free to use videos, but be sure to keep them short, entertaining, and to the
point—the kind of videos that you would stick around to watch.
Try out these effective methods for promoting your products on Facebook:
●
Use your products as content (once they are up and selling)
●
Recreate your product listing as a post
●
Make posts announcing sales and promotions
●
Create a video of your product being used
●
Create a promo video for your product
Your Website
Your website is similar to Facebook, in that you can use any type of content
that you want. For the most effective content, make sure to:
●
Focus on high-quality, niche-related articles
●
Add separate pages for your products
●
Include a “purchase link” to your products in the articles
Twitter
You are more restricted with Twitter, and you cannot post entire articles, but
there are some straightforward ways to get your brand name out there:
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●
Use images as much as possible
●
Include links to your other websites
●
Remember to include links to your Amazon product listing!
●
Retweet relevant content
●
Include website and product listings links with some of these retweets
Pinterest
Pinterest is an extremely visual medium, so when you use it, make sure to:
●
Use engaging and exciting images
●
Include lifestyle images (e.g., images of people using your
product)—they work quite well
●
Use infographics, which look something like this:
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●
Consider using fiverr to get help creating an infographic, if you are not
yet comfortable designing one
●
Repin related images regularly (this is the fastest and easiest way to
add new images to your board and keep your account active)
YouTube
Add videos to your YouTube channel to keep it current. Your best bet is to have
them created for you if you are not familiar with the process—fiverr is a great
place to start.
Search there for “Scribe” or “Whiteboard” videos, and ask them to create a
simple video about your brand, to begin with.
Self Promotion
Your main two targets to start with should be:
●
Your Facebook brand page
●
Your Amazon listing
Always include links to these two sites
when you add content to your other
websites.
Do not
add more than two links to any content, however.
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3. Amazon Loves External Traffic
Amazon absolutely loves external traffic, especially from powerhouse sites like
Facebook, YouTube. etc. But there is a happy medium between traffic and
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