88700_ASMX-M04-L11_fbabdd18.pdf

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ASM Module 04: Creating Your 
Autoresponder Account  
 
 
In this lesson, you will set up your autoresponder account. 
 
This Lesson Covers: 
1. Autoresponder   
2. AWeber  
1. Autoresponder   
An autoresponder is a service which enables you to build an email list and 
create automated emails. Some of the better autoresponder services are:  
 
Constant Contact  
Aweber  
Getresponse  
 
Plan to build an email list outside of Amazon​
—Amazon’s system is a great 
starting point, but has too many rules and restrictions.  
 
 
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Use your own autoresponder, because you can build your own email list, and 
schedule emails to go out to those people automatically. There are no 
restrictions—you can send as many emails as you want!  
 
For this lesson, we are using AWeber as the example, but the three listed 
above basically all work the same way. We recommend them because:  
 
They are reliable  
They have good deliverability rates  
They integrate well with virtually every type of pertinent software 
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2. AWeber  
Note:
You do not need to set up your autoresponder until your inventory is on 
need to.  
 
Take the following steps to set up your autoresponder through AWeber:  
 
1.
2. Click “Pricing” at the top of the page to compare the pricing of their 
packages (we recommend the cheapest option, which has room for up 
to 500 subscribers and allows you unlimited emails).  
3.
Note:
You can always upgrade your package later, as you add more 
and more subscribers.  
4. Click “Free Trial” at the top of the page, then enter the required 
information (name, email, etc.), and finish setting up your account.  
5. Sign in to your account, then click “Manage Lists” at the top of the page.  
 
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the way—there’s no reason to start paying for this service until you absolutely 
Go to
www.aweber.com  
 
 
 
6. Click “Create a List,” enter your company name and website, then enter 
a valid address.   
7. Enter your sender name (consider using your brand name) and sender 
email (the one you just created—e.g., 
customersupport@yourbrand.com). Then, click “Next Step.”  
8. Enter a name for your list, then enter a short description (information 
about what kind of emails the customers on that list are going to 
receive—offers, articles, discounts, etc.).  
9.
Note: Your customers WILL BE ABLE TO SEE THIS DESCRIPTION​
, so make 
sure it is simple and to the point. Then, click “Next Step.”  
10.
Approve your confirmation message—this means that an email will be 
11.
Optional:​
Click “Request a custom subject line,” then enter a more 
and deals from Outdoor Squared.”).   
12. Scroll down the page and click “Approve Message & Create List.”  
 
Congratulations, you’ve now created a mailing list! Now, it’s time to create a 
campaign.  
 
You set up a
campaign​
in order to organize the email you will be 
automatically sending to your customers.   
 
Take the following steps to set up a campaign in AWeber:  
 
1.
On your AWeber home page, hover your cursor over “Messages” at the 
top of the page, then select “Campaigns” from the drop-down menu.  
sent to your customers, confirming that they
do
want your emails.  
personal message (e.g., “Please confirm your request to receive offers 
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2. Click “Create a Campaign,” then enter a name for your campaign in the 
pop-up window, and click “Create.”  
3. Click the “On Subscribe” button to create a campaign that will be 
triggered once customers opt in to your email list. You will come to a 
page that looks like this:  
www.getwsodo.com
www.getwsodo.com
 
4. Click “Send a Message” in the left column, then drag and drop it into the 
center column.  
5. Click “Create a Message” in the left column, then select “Drag & Drop 
Email Builder” from the drop-down menu.  
6.
Optional:
In the right column of this new message, click “Templates” to 
choose from any of their premade message templates. 
message.  
8. Read this sample email to get an idea of what to send people:  
 
Hi {!firstname_fix},  
 
Congratulations on joining the Outdoor Squared VIP Offers list.  
 
Over the coming weeks, we will be sending you offers on discounts on not only 
our products, but also products from our partners in the outdoor and 
recreation world.  
 
In the meantime, feel free to go check out our website/FB page:  
 
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7. Highlight everything in the text box, and replace it with your own 
 
 
 
 
Click here to visit our page.  
 
Many Thanks,  
Sarah O’Donnel  
Outdoor Squared Service Manager  
Outdoorsquared.com  
 
9. Highlight the text “Click here to visit our page,” then click the link icon at 
the top of the page. Paste your Facebook or brand website URL into the 
pop-up box, then click “OK.” Your text now takes people to either your 
Facebook page or your brand website when they click on it.  
10. Click “Preview & Test” at the top right of the page to see what the email 
will look like to your customers. Make adjustments to the email as 
necessary.  
11. Keep in mind that your message will change depending on your goals. 
We will give you more examples of potential email messages, in later 
lessons.  
12. Enter a subject line for your email into the box at the top left of the page:  
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www.getwsodo.com
 
13. Click “Save & Exit” at the bottom of the page, once you are happy with 
the message and the subject line.  
 
You can send as many messages to your customers as you want, but
it is 
important to space those messages out​
, so that they don’t become 
repetitive.  
 
 
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