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ASM Module 04: Creating Your
Autoresponder Account
In this lesson, you will set up your autoresponder account.
This Lesson Covers:
1. Autoresponder
2. AWeber
1. Autoresponder
An autoresponder is a service which enables you to build an email list and
create automated emails. Some of the better autoresponder services are:
●
Constant Contact
●
Aweber
●
Getresponse
Plan to build an email list outside of Amazon
—Amazon’s system is a great
starting point, but has too many rules and restrictions.
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Use your own autoresponder, because you can build your own email list, and
schedule emails to go out to those people automatically. There are no
restrictions—you can send as many emails as you want!
For this lesson, we are using AWeber as the example, but the three listed
above basically all work the same way. We recommend them because:
●
They are reliable
●
They have good deliverability rates
●
They integrate well with virtually every type of pertinent software
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2. AWeber
Note:
You do not need to set up your autoresponder until your inventory is on
need to.
Take the following steps to set up your autoresponder through AWeber:
1.
2. Click “Pricing” at the top of the page to compare the pricing of their
packages (we recommend the cheapest option, which has room for up
to 500 subscribers and allows you unlimited emails).
3.
Note:
You can always upgrade your package later, as you add more
and more subscribers.
4. Click “Free Trial” at the top of the page, then enter the required
information (name, email, etc.), and finish setting up your account.
5. Sign in to your account, then click “Manage Lists” at the top of the page.
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the way—there’s no reason to start paying for this service until you absolutely
Go to
www.aweber.com
6. Click “Create a List,” enter your company name and website, then enter
a valid address.
7. Enter your sender name (consider using your brand name) and sender
email (the one you just created—e.g.,
customersupport@yourbrand.com). Then, click “Next Step.”
8. Enter a name for your list, then enter a short description (information
about what kind of emails the customers on that list are going to
receive—offers, articles, discounts, etc.).
9.
Note: Your customers WILL BE ABLE TO SEE THIS DESCRIPTION
, so make
sure it is simple and to the point. Then, click “Next Step.”
10.
Approve your confirmation message—this means that an email will be
11.
Optional:
Click “Request a custom subject line,” then enter a more
and deals from Outdoor Squared.”).
12. Scroll down the page and click “Approve Message & Create List.”
Congratulations, you’ve now created a mailing list! Now, it’s time to create a
campaign.
You set up a
campaign
in order to organize the email you will be
automatically sending to your customers.
Take the following steps to set up a campaign in AWeber:
1.
On your AWeber home page, hover your cursor over “Messages” at the
top of the page, then select “Campaigns” from the drop-down menu.
sent to your customers, confirming that they
do
want your emails.
personal message (e.g., “Please confirm your request to receive offers
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2. Click “Create a Campaign,” then enter a name for your campaign in the
pop-up window, and click “Create.”
3. Click the “On Subscribe” button to create a campaign that will be
triggered once customers opt in to your email list. You will come to a
page that looks like this:
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4. Click “Send a Message” in the left column, then drag and drop it into the
center column.
5. Click “Create a Message” in the left column, then select “Drag & Drop
Email Builder” from the drop-down menu.
6.
Optional:
In the right column of this new message, click “Templates” to
choose from any of their premade message templates.
message.
8. Read this sample email to get an idea of what to send people:
Hi {!firstname_fix},
Congratulations on joining the Outdoor Squared VIP Offers list.
Over the coming weeks, we will be sending you offers on discounts on not only
our products, but also products from our partners in the outdoor and
recreation world.
In the meantime, feel free to go check out our website/FB page:
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7. Highlight everything in the text box, and replace it with your own
Click here to visit our page.
Many Thanks,
Sarah O’Donnel
Outdoor Squared Service Manager
Outdoorsquared.com
9. Highlight the text “Click here to visit our page,” then click the link icon at
the top of the page. Paste your Facebook or brand website URL into the
pop-up box, then click “OK.” Your text now takes people to either your
Facebook page or your brand website when they click on it.
10. Click “Preview & Test” at the top right of the page to see what the email
will look like to your customers. Make adjustments to the email as
necessary.
11. Keep in mind that your message will change depending on your goals.
We will give you more examples of potential email messages, in later
lessons.
12. Enter a subject line for your email into the box at the top left of the page:
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13. Click “Save & Exit” at the bottom of the page, once you are happy with
the message and the subject line.
You can send as many messages to your customers as you want, but
it is
important to space those messages out
, so that they don’t become
repetitive.
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