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ASM Module 05: Creating a

Traffic-Grabbing Title

In this lesson, you will create a traffic-grabbing title, using

keywords as well as benefits and features

This Lesson Covers:

1. Title Rules and Considerations

2. How to Create Your Title

3. What’s Next

4. Action Item

1. Title Rules and Considerations

General Title Rules

Product title length must not exceed 200 characters (including spaces)

2. No subjective terms (example: hot, best)

3. No promotional messages (example: sale, free)

4. No price or quantity

5. No special characters of symbols (example: ©)

Great Title Principles

●

Include your brand name

●

Include your most important key word early in your title

●

Include as many keywords as you can reasonable fit

●

Write for real people

●

Use hyphens for readability

●

Make sure it’s relevant to your product

●

Include any benefits to help conversion

Optimizing Your Title

The normal formula for a product title is the following:

●

Brand Name - Product Name - Model

ASM has optimized the formula for our members, which is the following:

●

Brand Name - Keyword Rich Product Name - Keyword Rich Features -

Keyword Rich Benefits

Category Restrictions

Amazon announced that the maximum number of characters would be 200

for any category. According to Amazon style guides, some categories have

title restrictions as low as 50.

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We have discovered that sometimes you can exceed this when you are

setting up your listing, so we recommend you

create the best title you can

but

be prepared to shorten

if if required.

If you’re required to shorten your title, you will need to change the name

formula to have enough space:

●

Brand Name - Product Main Keyword - Key Features (Keywords)

Benefits vs. Features

It is important to distinguish between features and benefits:

●

Feature: Bike pump with gauge

●

Benefit: Helps inflate your tire to the correct pressure

Shortening Your Title

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2. How to Create Your Title

Take the following steps to create your traffic-grabbing title:

Helium10 has a great feature called Scribbles, which is found under

Frankenstein

2. Paste the list of keywords you created in the last lesson into the box on

the left side of the screen.

3. Start writing your main keywords and your brand in the “Title &

Description” box. As you use keywords from your list, they will

automatically be removed from the list on the left.

NOTE:

The purpose of this is to make sure you don’t repeat any words in

the title, if possible.

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5. Use the remaining keyword list to add features to your product title.

NOTE:

Remember to use keywords from the top of the list first, as they

are your most highly-ranked keywords.

7. Once you have a title you’re happy with, you may need to shorten it if it’s

over 200 characters. Dashes are handy to make the title more readable.

NOTE:

Use a thesaurus if necessary to help you shorten words (example:

use fit instead of compatible).

9. Our title is the following:

Mini Bike Pump by Outdoor Squared - Tire

Pressure Gauge and Repair Kit Fits Presta and Schrader Valve - Works

with Electric Bicycle Road Mountain and BMX Bikes - Specialized

Adapter Stops Air Loss

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3. What’s Next

In the next lesson, you will create your bullet points.

4. Action Item

Take the following action:

●

Create and save your product title.

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