89465_ASMX-M05-L08_47efe13e.pdf

(373 KB) Pobierz

www.getwsodo.com

ASM Module 05: Product

Images That Attract and

Convert

In this lesson, you will learn all about your product images, and

how to get the most out of them.

This Lesson Covers:

1. Conversion Magnets

2. Image Types

3. Creating Your Images Prior to Inventory

4. Upgrading After Inventory

5. Product Image Examples

1. Conversion Magnets

Images are the second-most important element of your product listing (after

your title), and they are the

most important when it comes to conversions

The biggest drawback to buying online is that you cannot touch and feel the

product. So, your images have to provide this sensory experience for your

customers as much as possible.

www.getwsodo.com

2. Image Types

These are the main types of images that you will use in your listing:

●

Main product image

○

Customers see this when they are searching

○

It is the first thing they see when they come to your listing

●

Secondary product images

○

Different angles

○

Lifestyle images (people using the product)

○

Instructional images

○

Product accessories or components

Note:

The

minimum

size image you should use is 1,000 x 1,000 pixels. We

your product clearly.

Characteristics of Your Main Product Image

recommend that you use the largest image you can so customers can see

www.getwsodo.com

●

It must be on a pure white background

●

It can contain

badges or text

●

ONLY show the product

●

A square image is best, it displays better on Amazon’s pages

●

Crop out all extra white space

Characteristics of Your Secondary Product Image

www.getwsodo.com

●

Can have any color background

●

Square is best

●

As high-quality as possible

●

Lifestyle images are very effective. There are a few different ways to get

them:

○

Add your product image to a stock photo.

○

Find a designer to create the image for you.

○

Use a photo enhancement service.

○

Check out the ASM resource vault to find more recommendations.

Product listings have

nine

image slots—

use all of them

www.getwsodo.com

3. Creating Your Images Prior to Inventory

Take these steps to get images of your product created, if you haven’t

received your inventory yet:

Take a photograph of your sample.

a. Upload your image.

removed.

c. They will charge you roughly $1.00

3. Alternately, you can use fiverr.com, but they are more expensive.

4. When you have a label, get a graphic designer to add the label to your

sample photo (use fiverr or upwork).

2. Use

www.pixelz.com to remove the background:

b. They email it back to you the following day, with the background

4. Upgrading After Inventory

To get photos of your product after it is ready, you can:

Ask your supplier to express ship one or two units to you ahead of your

full inventory.

2. Create a fulfillment order with Amazon to send the product to a

3. Create a fulfillment order to send the product to yourself, and take the

best photo that you can, then send it to

www.pixelz.com, to have the

background removed.

photographer or photo service (e.g.,

www.productphotography.com).

Plik z chomika:

amdgamer

Inne pliki z tego folderu:

89462_ASMX-M05-L05_e1f0d39d.pdf (143 KB)
89459_ASMX-M05-L02_32f4c42d.pdf (66 KB)
89464_ASMX-M05-L07_ff040aee.pdf (252 KB)
89460_ASMX-M05-L03_ee0cdc52.pdf (86 KB)
89463_ASMX-M05-L06_3d803478.pdf (146 KB)

89465_ASMX-M05-L08_47efe13e.pdf

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika: