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ASM Module 05: Automatic

Customer Emails

In this lesson, you will use Amazon’s email system to create

customer engagement through emails.

This Lesson Covers:

1. Customer Engagement and Support

2. Email Campaigns or Sequences

3. Critical Amazon Rules

4. The Purpose of Email Campaigns

5. Choosing Your Campaign Structure

6. Two Different Email Sequences

7. Important Tips

8. ManageByStats (MBS)

1. Customer Engagement and Support

Customer support is one of

the most important aspects of your Amazon

business

. How many times have you personally gone back to a store because

the experience was so positive? And how many times have you told friends

not to shop somewhere else because of a negative experience? This happens

online, too.

Amazon does not make customer support very easy—mostly, you can only

email customers individually when they order from you.

However, you can improve this situation by using an email delivery facilitation

tool through a system like ManageByStats (MBS).

Let’s start by creating the emails we will use with the tool.

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2. Email Campaigns or Sequences

Email campaigns are a sequence of emails that you send to your customers.

You create the sequence, and it is then sent to your customers at specific

times.

You add these sequences to the MBS email tool, then select a specific time

frame for them to be sent to your customers.

3. Critical Amazon Rules

Read this list of Amazon rules that you must follow when sending emails:

●

No sales pitch of any kind

—they only permit emails containing

information about the product that the customer has bought.

●

No links

that go anywhere outside of Amazon.

●

You can add a PDF attachment to your emails, but the same rules apply

to those attachments.

●

Do not replicate any message that Amazon has already sent (for

example, an email confirmation that their order has shipped).

These are not guidelines, they are hard and fast rules—don’t break them!

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4. The Purpose of Email Campaigns

The purpose of your email campaigns is to engage your customers and make

them feel valued. When they are happy with your products and the service

you provide them with, you can avoid negative feedback and reviews—that’s

great for your business.

When done correctly, this contact with your customers gives your product

and brand a higher perceived value in the mind of your customers.

It also gives the customer the impression that you are an established

company, as opposed to a single person selling to them.

All of these things combine to provide your customers with

fantastic

customer service

, which is critical to your success. With this fantastic

quality seller feedback

and

great product reviews

customer service comes a far greater likelihood that they will leave you

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5. Choosing Your Campaign Structure

Generally speaking, less is more when it comes to email campaigns—make

sure you have a good reason for each email that you send. Remember that

the

customer

also has to perceive that every email you send them contains

valuable information.

Download the PDF attached to this lesson to see examples of effective

customer engagement email campaigns.

6. Two Different Email Sequences

Remember to always test your campaigns!

No two products are the same,

so take the time to discover which email sequence works best for which

content to include.

With that in mind, take a look at two different sequences that you can use to

get the best results.

Two Email Campaign

●

The shortest and easiest sequence

●

We recommend that you start with this one

●

If you have a product that requires extra instructions or tips for use, start

with the three email campaign, instead

product. Also, check out the PDFs included in this lesson to see what kind of

Three Email Campaign

●

The best sequence to start with if your product requires instructions or

tips

●

Send an email about how to get the most out of the new product

●

This leads to better results in terms of feedback and reviews

We have given you email templates to get you started, but

it is important that

you write them in your own voice

—this leads to consistency later, if you

contact them again.

Take your time as you write these emails, since they are so important to

building customer relationships, and establishing your brand. After some time,

you will figure out the sequence that works best for you.

Again, always test your emails!

Not just the number of emails, but the

content, as well.

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7. Important Tips

●

Always keep to Amazon’s rules.

●

Keep your emails short and to the point—long-form emails are

becoming a thing of the past.

●

Do not send out sales letters or promotions.

●

Provide customers with content relevant to your product.

●

Write to your customers as though you were writing to a friend.

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