90873_ASMX-M07-L10_bb82dbaf.pdf

(448 KB) Pobierz

www.getwsodo.com

ASM Module 07: The Benefits

of Brand Registry

This Lesson Covers:

1. What Is Brand Registry?

2. Why You Should Have It

3. The Benefits of Brand Registry

4. What You Need to Apply

5. Cool Tools That Come with Brand Registry

6. Should You Apply, and If So, When?

1. What Is Brand Registry?

Brand Registry is a service offered by Amazon to protect your intellectual

property (brand name) and provide you with several tools to help grow your

brand and business.

Get your brand registered through Amazon if you can, because

this gives you

stronger and more automated protection, as well as a faster response from

Amazon when a violation is reported

If someone attempts to use your brand name, Amazon will come down hard

and fast on them, once you are brand registered!

www.getwsodo.com

2. Why You Should Have Brand Registry

Brand registry is a huge help to your business because:

●

Amazon uses automated methods to detect brand name violations, so

you may never even know that they were attempted—this makes

running your business much easier.

●

If you find a violation, Brand Registry provides you with an easy tool to

identify and report them.

●

Being registered increases the value of your brand.

●

You get access to really cool marketing tools.

3. The Benefits of Brand Registry

In addition to providing brand protection, Amazon has released several

marketing tools that are only available to those businesses that are brand

registered:

●

Enhanced brand content

●

Headline search ads

●

Social media promotions

●

Amazon stores

Many of these tools were previously only available to vendors, but are now

accessible to any seller who opts for Brand Registry. We will explain how to use

them later in this same lesson.

www.getwsodo.com

4. What You Need to Apply

Make sure that you have the following, in order to apply for Brand Registry:

Brand name that has a live, registered trademark

Number. For USPTO marks, the Mark Drawing Type must match the

brand name, and must be equal to one of the following:

a. Typeset word(s)/letter(s)/number(s)

b. And illustration drawing which includes

word(s)/letter(s)/number(s)

c. Standard character mark

d. Words, letters, or numbers in a stylized form

When you are ready to trademark your brand,

contact whichever

service you are using, and ask them about these different

options for getting a trademark

2. Government Registered Principal Trademark Registration or Serial

3. Images of the brand logo

4. Images of products and packaging that carry the trademarked brand

name—if the product is not branded, the packaging must be branded

5. A list of categories (e.g., “Apparel,” “Sporting Goods,” etc.) in which the

brand should be listed

6. A list of countries where the brand’s products are manufactured and

distributed

Trademarks

Trademarks are a vital part of Brand Registry.

Brands must have a registered

trademark to be able to join Brand Registry

www.getwsodo.com

Take a look at this list of countries that Amazon is currently accepting

trademarks from, and make sure that your country is listed:

●

United States

●

Canada

●

Mexico

●

India

●

Japan

●

France

●

Germany

●

Italy

●

Spain

●

The United Kingdom

●

The European Union

It typically takes from 6 months to a year for trademarks to be approved. Head

to the ASM Private Resource Vault to find a list of recommended trademark

application services that can walk you through the steps.

Click the following link to get the most recent updates and start the brand

registry process:

services.amazon.com/brand-registry.html

Click the following link to check on the status of your application, once you

have submitted it:

brandregistry.amazon.com

www.getwsodo.com

5. Cool Brand Registry Tools

Below is a description of each of the helpful tools that come along with Brand

Registry, along with an explanation of how to use them.

Enhanced Brand Content (EBC)

EBC gives brand owners the ability to upgrade their listings by including a

unique brand story, enhanced images, and text placements.

Adding EBC to your product detail page can result in higher conversion rates,

increased traffic, and increased sales, when used effectively.

EBC has recently added two new “updates”:

●

Several new content “modules” have been added, which can greatly

●

You can now add image keywords, which can help your images show

up in more searches!

improve a listing (such as a

comparison chart

Plik z chomika:

amdgamer

Inne pliki z tego folderu:

90866_ASMX-M07-L02-Performance-Checklist_1a20ef92.pdf (136 KB)
90865_ASMX-M07-L02_b879ec49.pdf (82 KB)
90868_ASMX-M07-L05_58e1b84b.pdf (188 KB)
90869_ASMX-M07-L06_84915fae.pdf (166 KB)
90867_ASMX-M07-L04_b785e386.pdf (108 KB)

90873_ASMX-M07-L10_bb82dbaf.pdf

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika: