Steve Siebold - How Rich People Think.pdf

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Steve Siebold
how
RICH
people
THINK
Steve Siebold
Published by
London House
www.londonhousepress.com
©2010 by Steve Siebold
All Rights Reserved. Printed in the United States
No part of this book may be reproduced, stored in or introduced
into a retrieval system, or transmitted, in any form or by any means
– electronic, mechanical, photocopying, recording or otherwise
– without the prior written permission of the copyright owner.
ISBN: 978-0-9755003-4-7
Credits
Editor: Brenda Robinson
www.potentpen.com
Jacket and Book design by Sandra Larson
www.SLDFX.com
II
Acknowledgments
To Dawn Andrews Siebold, my wife, muse, and best friend.
Thanks for your ongoing support and encouragement during this
project. You’ve always been my number one fan, and your endless
enthusiasm for my work has inspired me for the last 26 years.
To Brenda Robinson, my editor, for your patience and guidance
with this book.
To Sandra Larson, my graphic designer. I can always count on
you.
To Bruce Serbin, my publicist, for your dedication to helping us
spread the mental toughness message worldwide.
III
IV
Introduction
This book isn’t about money. It’s about thinking. Each short chap-
ter represents one of the lessons I’ve learned over the past 26 years
interviewing some of the richest people in the world. Every chapter
compares the “middle class” and “world class.” These terms refer-
ence the average person versus the world-class thinker. The idea is to
compare the way most people think about money in contrast to the
rich. The differences are as extreme as they are numerous.
When I started this journey in 1984, I was a college student,
completely broke and searching for answers about success I wasn’t
finding in the classroom. My discoveries along the way changed my
life, and I wrote this book to give you the same opportunity. If you
follow the beliefs, philosophies, and strategies of the rich and take
action, you have a legitimate shot at becoming a millionaire. The
secret is not in the mechanics of money, but in the level of think-
ing that generates it. Once you learn to embrace this, your earning
potential is limitless.
If you find yourself saying; ‘not all rich people believe this or do
that’, you’re right. I based these comparisons on what the majority
of rich people shared with me. This also applies to what I say about
the masses.
I interviewed rich people because I wanted to be rich. What I dis-
covered was, to get rich, I had to learn to think like a rich person.
I spent the first 25 years of my life thinking about money like the
masses, which kept me broke. Once I changed my thinking, the
money started to flow. The changes began with my thinking, which
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